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A charming and original two-page extract from the famous Gazette Du Bon Ton magazine (see below) published in June 1920. The title of this article is “Pour les Fils de Familles ” or For the Family Sons, embellished with text by Roger Boutet De Monvel – see below – and pochoir illustrations by his brother Bernard Many of the famous Art-Deco artists of the day contributed illustrations to the magazine which were printed by using the hand-applied, color pochoir technique . Good condition. Two pages, four sides with central fold as published. Page size 10 x 7.5 inches See approximately 25 more of these in Seller’s Other Items offered at a fraction of dealer prices which can be combined for mailing at no extra costGazette du Bon Ton From Wikipedia, the free encyclopediaJump to navigationJump to searchCover of a 1920 edition of La Gazette du bon ton.The Gazette du Bon Ton was a small but influential fashion magazine published in France from 1912 to 1925.[1][2] Founded by Lucien Vogel, the short-lived publication reflected the latest developments in fashion, lifestyle and beauty during a period of revolutionary change in art and society.[1] Distributed by Condé Nast, the magazine was issued as the Gazette du Bon Genre in the USA.[3] Both titles roughly translate as “Journal of Good Taste”[4] or “Journal of Good Style.”[3]Contents1Elitism and arts focus2Fashion illustrations3Footnotes4Works citedThe magazine strove to present an elitist image to distinguish itself from larger, mainstream competitors like Vogue and Harper’s Bazaar in America and Femina, Les Modes and L’Art et la Mode in France.[5] It was available only to subscribers and was priced at a steep 100 francs per year, or $425.61 in today’s money.[6]The magazine, published on fine paper,[2] signed exclusive contracts with seven of Paris’ top couture houses – Cheruit, Doeuillet, Doucet, Paquin, Poiret, Redfern, and Worth – to reproduce in luscious pochoir the designers’ latest creations.[6] After World War I, a select group of other design firms were added to the magazine’s repertoire, including the houses of Beer, Lanvin, Patou and Martial & Armand. However, the editors’ choice of designers was arbitrary, and a number of the era’s most prominent couturiers never contributed to the pages of the Gazette du Bon Ton, among them Chanel and Lucile. The magazine’s title was derived from the French concept of bon ton, or timeless good taste and refinement.[4]The Gazette du Bon Ton aimed to establish fashion as an art alongside painting, sculpture and drawing. According to the magazine’s first editorial: “The clothing of a woman is a pleasure for the eye that cannot be judged inferior to the other arts.”[4]To elevate the Gazette’s literary status, the publication featured essays on fashion by established writers from other fields, including novelist Marcel Astruc, playwright Henri de Regnier, decorator Claude Roger-Marx, and art historian Jean-Louis Vaudoyer.[6] Their contributions ranged in tone from irreverent to ironic and mocking.[6]A George Barbier illustration of a Jeanne Paquin gown, published in the March 1914 GazetteThe centerpiece of the Gazette was its fashion illustrations.[7] Each issue featured ten full-page fashion plates (seven depicting couture designs and three inspired by couture but designed solely by the illustrators)[7] printed with the color pochoir technique.It employed many of the most famous Art Deco artists and illustrators of the day, including Etienne Drian, Georges Barbier, Erté (Romain de Tirtoff), Paul Iribe, Pierre Brissaud, André Edouard Marty, Thayaht (Ernesto Michahelles), Georges Lepape, Edouard Garcia Benito, Soeurs David (David Sisters), Pierre Mourgue, Robert Bonfils, Bernard Boutet de Monvel, Maurice Leroy, and Zyg Brunner. These artists, rather than simply drawing models in outfits, depicted them in various dramatic and narrative situations. Roger Boutet de MonvelFrom Wikipedia, the free encyclopediaJump to navigationJump to searchRoger Boutet de MonvelRoger Boutet de Monvel recuperating from injuries received in the trenches of World War I, late 1915Born4 December 1879 Paris (France)Died25 December 1951 (aged 72) Paris (France)NationalityFrenchOccupationWriterDrawing by Maurice Boutet de Monvel for Roger Boutet de Monvel’s 1904 article “Children’s Costumes in the Nineteenth Century”.Roger Boutet de Monvel (4 December 1879 – 25 December 1951)[1] was a French writer of historical studies and magazine articles on fashion and other topics.Contents1Biography2Works3References4External linksBiography[edit]Born in the 4th arrondissement of Paris,[1] Roger Boutet de Monvel was the oldest son of Maurice Boutet de Monvel (1850–1913), a painter and illustrator of children’s books.[2] His brother was Bernard was also an artist.[2] He was raised in Paris and in Nemours, where his maternal grandparents owned a house.[3]: 34–35 He often served as a model for his father; for example, his silhouette appears in his father’s illustrations for Anatole France’s Nos enfants, which also has an entire chapter about him.[3]: 33 After he finished his education, Boutet de Monvel took a position as secretary to the director of the Imprimerie nationale.[2] He began publishing articles in the early 1900s, at first usually in collaboration with his father or brother.[3]: 75 His first major work, a historical study entitled Les variétés (The Variety Shows), was published in 1905 by Plon, which would remain his publisher for most of his career.[2] Later historical studies took as their themes the upper social classes of France, the life of St. Francis of Assisi, and the writers Lord Byron and Miguel de Cervantes.[2]In 1911, he took a job at the Carnavalet Museum in conservation.[2]He joined the armed forces during the First World War but was discharged early on due to a leg injury.[2] Beginning in 1917, he published several books with war-related themes, including Carnet d’un permissionnaire (Notebook from a Soldier on Leave, 1917), Le bon anglais (The Good Englishman, 1918) and Nos frères d’Amériques (Our American Brothers, 1918).[2]Something of a dandy,[2] Boutet de Monvel was engaged with the fashion industry in various ways. In 1912, he began writing for the Gazette du Bon Ton, a leading fashion magazine of the day, and shortly became a regular contributor.[2] In 1915 he attended the Panama-Pacific International Exposition in San Francisco as a representative from the French fashion industry.[2] The following year, he wrote promotional copy for designer Paul Poiret.[2] After the war, he returned to writing about fashion in Gazette du Bon Ton as well as in magazines like Vogue, Harper’s Bazaar, and Monsieur.[2]He died in the 8th arrondissement of Paris on Christmas Day 1951.[1] He left a set of unpublished memoirs that he had been working on since the late 1930s.[2]Works[edit]”Children’s Costumes in the Nineteenth Century”, Century Magazine, 1904; with illustrations by Maurice Boutet de MonvelLes Variétés (The Variety Shows), 1905Georges Brummel and Georges IV, 1906. Translated as: Beau Brummel and His Times, 1908Les anglais à Paris, 1911. Translated as: Eminent English Men & Women in Paris, 1912Carnet d’un permissionnaire (Notebook from a Soldier on Leave), 1917Le bon anglais (The Good Englishman), 1918Nos frères d’Amériques (Our American Brothers), 1918Grands seigneurs et bourgeois d’Angleterre (The Great Lords and Bourgeoisie of England), Plon Publishers, 1918Une vie de Saint François d’Assise (Life of Saint Francis of Assisi), 1921; with illustrations by Maurice Boutet de MonvelLa vie de Lord Byron (Life of Lord Byron), 1924La vie martial du Bailli de Suffren (The Martial Life of Bailli de Suffren), 1929Cerventès et les enchanteurs, 1933. Translated as: Cervantes and the Magicians, 1934Pérou et Chile (Peru and Chile), 1937 §
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