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Style:ABIS_BOOK
Book Title:Facebook Marketing All-In-One for Dummies
Number of Pages:672 Pages
Language:English
Publisher:Wiley & Sons, Incorporated, John
Publication Year:2011
Item Height:1.4 in
Topic:Web / Social Media,E-Commerce / Internet Marketing
Illustrator:Yes
Genre:Computers,Business & Economics
Item Weight:33.7 Oz
Item Length:9.2 in
Author:Andrea Vahl,Phyllis Khare,Amy Porterfield
Item Width:7.4 in
Format:Trade Paperback
Facebook Marketing All-in-One For Dummies Product Description A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider?content delivery, promotions,?etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies. From the Authors: 5 Things to Know About E-Commerce on Facebook Business owners all over the world are exploring and diving into social media marketing on Facebook, but what does that mean for your business? Do you have a community-based local store with business hours, or do you have a consulting company that conducts business over Skype at all hours? Both types, and the myriad of different types of businesses between those two points on the spectrum, can use Facebook as an e-commerce hub, or outpost, to gather new business. There are 5 main things to know about e-commerce on Facebook before you jump in. And if you have already created a business profile Page on Facebook, going over these points will help you, too. This is a quick look at a very important subject. To further your understanding make sure you pick up Facebook Marketing All-In-One for Dummies. 1. You must use a business Page profile (not a personal profile) to conduct business on Facebook. There are two main types of profiles on Facebook; a personal profile and a business Page profile. It’s against Facebook’s rules to sell or conduct business through a personal profile, but it is highly encouraged to sell through a business Page profile. It’s really easy to set-up a business profile and create a great business Page. Go to Facebook and look for the Create Page button to get started. You can also find a Create a Page link at the bottom left column of any Facebook Page. The most important thing you need to keep in mind as you go through the process of opening your Facebook Page is, are you a local business with hours open the public, or not. If you are, then make sure you click the Local Business or Place type, as that will give you a rich Info link to put things that are specific to a bricks and mortar store. 2. Using an E-Commerce application will make business transactions easy. Once you’ve created your business Page, you’ll want to explore some e-commerce applications (apps). There’re lots of really good apps that will create a link on your Page that will either let people purchase right there (without leaving the Facebook environment) or link to a website off Facebook for purchases. In most cases you won’t need a merchant account either – PayPal can be used to make the transaction. If you are part of an e-commerce community, they might have already built a Facebook app for you! You should be able to find out on the community’s website under Resources or Tools. Ask, if you don’t see one, as they might be in the middle of creating one for the community! 3. You can link from Facebook to your existing Website Store. If you already have an e-commerce website and would prefer to just link from Facebook to it – breathe easy, because this is really simple to do. One of the best ways to link back to Fast and Free Shipping You’re already purchasing the item. Why pay additional for shipping, especially slow shipping? We get your order shipped out within 1-business day and delivered to your doorstep as quickly as possible. Competitive Pricing With our dynamic pricing model, our prices are always competitive. Our prices are some of the lowest that you will find on the internet. Rest assured that you’re getting a good deal when purchasing with us. 30-day Money Back Guarantee We are committed to making sure that you leave this transaction satisfied. If you’re unhappy with the product for any reason, you may return it back for your money-back or a replacement within 30 days. No questions asked!
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